Website Design, Strategy, Social Networking, SEO, Susan Pomeroy, Ph.D.
don't even think about wordpress

We’re all struggling. For some of us, it’s an illness. For others, financial burdens, even desperation. It could be relationships or family issues that fill us with concern and anxiety. It could be our own performance. Our virtues and vices, our private struggles for goodness or happiness or wealth. Our entire planet’s future, hanging in the balance. In fact sometimes it seems to me that my own worries, however truly profound or trivial they are, expand to fill all available space.

And what has WordPress got to do with this, you ask. Why should I think about WordPress when the fate of myself, my spouse, my child or parent, my country, my world, is in doubt?

Answer: you shouldn’t.

WordPress is a tool. Like the cars we drive, it’s there to get us from one place to another. From having no website, or a website that requires actual coding to make the simplest changes, or a website that doesn’t bring in any business, to having a website that helps build a business. It’s a vehicle, something that, once we learn to drive it, we use without even thinking. It’s there to help us get from where we are now, to where we’d rather be.

DIY wordpressBut when you have to think about it, when things aren’t working right, when something goes wrong, when your site is slow or non-responsive, when your blog posts disappear, when people don’t visit, when you actually ARE worrying about it, well, then it’s time to take your site to the mechanic, just as you would your car when the engine light comes on or it starts making a strange noise.

If you are the DIY type and love changing your own oil, cleaning your own spark plugs, and talking to the guys down at the auto parts store, more power to you. Truly.

But if you’d rather spend your time doing other things, things you enjoy more, or are better at, or are more profitable for you, then it’s time to call a professional.

That’s me, or someone like me.

What can a professional do for you?

  1. Analyze and identify the issues.
  2. Formulate a solution, or more than one solution.
  3. Implement.

In other words, problem solved. Usually, there is more than one way to resolve an issue, and you can be offered an array of options which vary in complexity, time required, and cost, from which to choose.

don't even think about wordpress

So why should you think about WordPress? You shouldn’t think about it at all. It exists to make our lives easier, simpler, more fun, more abundant, more empowered. That’s what I love about it, and that’s why I’m here to help.

WordPress for Beginners 4: Using Pages and Posts

WordPress for Beginners 4: Pages and Posts

WordPress site content comes in two main flavors, “Pages” and “Posts.” They’re created and edited exactly the same… but each one “lives” in a different place in your Admin area, and performs a different function on your site. Because Pages and Posts are organized slightly differently by WordPress, they lend themselves to being used for […]

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WordPress for Beginners 3: An Introduction to Themes

Introduction to WordPress Themes - WordPress for Beginners 3

One of the wonderful things about WordPress is that its users face a staggering array of layouts and designs, ready-made. They can be installed from within WordPress itself, and activated with a single click. Voilà—a totally new design for your website in one minute! These site templates are called “themes” in WordPress lingo. Two excellent themes come […]

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WordPress for Beginners 2: Installing WordPress

WordPress for Beginners 2 Installing WordPress

Do not try to install WordPress on your own computer! Several clients have called me in a panic, saying “Susan, I’ve downloaded WordPress and tried to install it on my computer and it’s just not working!” It doesn’t take long to clear up the understandable confusion. WordPress is not a software package that you install […]

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WordPress for Beginners 1: Why WordPress for Small Business?

WordPress logo

Have you ever owned a website that was out of date? I once worked with a company so embarrassed by their site they didn’t even have their URL on their business card. In almost 18 years of designing websites, I’ve found that the single biggest constant for small business sites is change. Goals, interests, markets and methods […]

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WordPress Theme Frameworks: the Benefits of Genesis

Genesis Framework for WordPress

WordPress premium theme frameworks are a handy way to ensure that you’re working with a WordPress installation that is solid, versatile, and will continue to be reliable as the WordPress core and its associated ecosystem evolve. The best premium frameworks also offer support, thorough documentation, and generous user communities. There’s a certain user-friendliness built-in: while […]

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WordPress: Themes versus Theme Frameworks

WordPress Theme Frameworks

If you’re a WordPress user, you’ve probably run into problems with a theme. Even premium (paid) themes can be super-difficult to customize. They can break when you update WordPress. They go out of visual fashion. Or, your business simply outgrows your theme’s design strictures or functional limitations. When that happens, it’s easy to feel paralyzed […]

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Stalking the Perfect Image: Ten Techniques for Choosing Fabulous Photos and Illustrations Every Time

stalking the wild image - perfect illustrations and photos for your article and blog

Images create magic. They can magnetize attention, evoke emotion, shift consciousness. Now that you know where to find great, legal, low-cost or free images and how to avoid simple mistakes in image selection, how do you choose really those perfect illustrations for your blog or articles? Shift your focus: ten image-selection techniques 1. Literal illustration. When […]

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Choosing Fabulous Images for Your Blog—Avoid these Ten Fatal Errors

Ten photo mistakes

Everybody wants to use images to liven up their site. But OK, once you’ve got great image sources, how do you select fabulous images? I’ll talk more about how to select the very best images for your site or blog soon. First, here are the most egregious errors. Avoid these, and you’re already doing great. […]

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The Best Free and Low-Cost Image Sources for Your Website or Blog

Free and low-cost images for your web site or blog

Images make your site and your blog pop. They enliven any sales page or email. They’re picked up automatically by many social media sharing tools, and those little thumbnails can make your shared links pretty darned attractive. Often, an image can express a concept or a mood, or elicit a smile or laugh, far better […]

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The Easy Way to Keep Random Hackers from Destroying Your WordPress Site

Outwit Wordpress Hackers

Yesterday, I agreed to have a look at a site that was acting strangely. Turns out, it had been hacked. “Why would someone hack such an innocent site?” the owner asked. “I wonder if it’s a sign that I should not be on the Internet.” My heart went out to her, and to everyone who’s struggling […]

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